“We’ve got spirit, yes we do! We’ve got spirit, how ‘bout you!?”

Branding is important, no matter the business or organization. Even a school district and high school needs to have its own brand. A community should support the local high school, even if not all residents have students in the school system. In order to raise brand awareness throughout the district though, a school needs more than just a sign in the front of the property with the school name and upcoming events listed. While the budget for branding a high school is likely small, all that is needed are a few items properly placed around your school campus.

Nowadays, high schools, colleges, and even some middle schools need to be managed like corporations. Branding builds school spirit. If people in your area see the school name, logo, colors, and sports jerseys around town, on television, the web, or radio, they'll be much more inclined to have school spirit.