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When putting on an athletic event, there are typically two different areas that showcase your facility and showcase your school to visiting teams. First, there is the actual playing venue. The basketball court, the football field, the baseball field or the swimming pool. All of this directly reflects on your school, as it is what the students and parents see. Secondly, there is what is seen behind closed doors. The locker room also has an impact on students. An updated locker room can make your athletes feel as if they’re playing at the next level. If your team is impressed with the facilities, others will be as well.

Branding your school as a great place for a well rounded education is a must. It also is important to promote your school teams as well. This can bring in additional interest from local residents and help raise money for the athletic programs. However, while promoting your school and building the brand, you want to avoid losing the school's identity. To do this, avoid these ten problems that may cause your school to lose or even corrupt its identity.

School spirit can sometimes be a difficult thing to cultivate in a community. If you are looking for a way to get parents, school alumni and the local community back into the push for a winning football season, organize your efforts to maximize success. Parents and alums are typically quite enthusiastic about giving back to schools and contribute in any way they can if they know the school needs a boost. Initiate an alum outreach program to reconnect with graduates who remain in the area. Then have regular meet ups to find ways to raise money, improve the athletic program and catalyze the local community for support.