Nowadays, high schools, colleges, and even some middle schools need to be managed like corporations. Branding builds school spirit. If people in your area see the school name, logo, colors, and sports jerseys around town, on television, the web, or radio, they’ll be much more inclined to have school spirit.
Getting the School Name Out There
The typical high school has to go to great lengths to differentiate itself from other local schools. This requires building a strong brand that puts the school spirit and its distinctive characteristics on full display. In a nutshell, high schools should aim to establish a good name within the community and beyond. A recognizable name is a reflection of the school’s success as well as its culture and values. The challenge lies in figuring out how to establish a strong school brand.
Merchandising
One of the best ways to generate school spirit is through school merchandise. Try to get your school’s name out there in every way possible. Whether it is through putting the school logo or colors on various sundries that people use on a regular basis or exploring avenues for marketing, every option should be on the table. Some schools choose to redesign their uniforms for a bold look that generates interest. Others will focus on unique merchandise that stands out when compared to other schools’ items such as apparel, decals and car magnets. It’s all about getting your school’s name out there with highly distinctive gear and products. Just be sure you are using consistent colors, fonts and logo across all teams to maintain and build your brand within the community.